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My childhood was beautiful, I was the first girl child to be born in my family. As a result, I was always attended to and showered with love and affection. I was also lucky to spend my childhood at my paternal grandparents’ house. Both my grandparents were extremely devoted to God and spirituality and were very particular about performing the daily divine service.

Being brought up in a Hindu household, I distinctly the ritual of Panchamrit. My Grandmom would bathe the Idol in 5 elements namely Milk, Curd, Honey, Holy water from the Ganges and Rose, and Kewda itar.

While my Grandmom performed this ritual, she would apply a mixture of saffron and milk on my face as I sat besides her playing around with brass utensils. We also had a cow, who gave milk that would later be consumed by my family. After milking the cow, my Grandmom would scoop the foam from the fresh milk and apply it on my face as well.

Little did I know, these small distinct instances are a part of my childhood which I will treasure my entire life. However, we soon moved from my grandparents’ house to the city where my parents decided to settle down.

As I grew up in the city, everyone was busy working and living their life, working towards important things, inventions, discoveries they’d bring to light. So was I!

Being a girl, I was exposed to many new insecurities embedded by the mainstream media, the insecurity of being beautiful enough… to achieve your dreams, live your life, find your perfect partner and so on. There were so many products around me and so many ways, I underwent all of it to look beautiful. The endless waxing sessions, threading, facials, creams, masks, makeup, hair treatments, injections and the list goes on. However, it all failed.

By now, the journey to becoming beautiful somehow seemed to be painful.

That’s when I really started craving the care and affection my grandmother used to give me as a child. I remember while we left from my grandparents’ house, she had handed me a box of Kesar (Saffron). But, I was too young back then to understand its importance and place in my life for years to come by.

However, it was years later, I realised the importance and found all the answers within those few threads of Kesar, that I never could find in any of the premium personal care products.

To find my answers, I started to find solace in nature. I started looking at all these beautiful ingredients and tried to understand what could have been the science behind them.

I started answering questions to myself. Why did women use these ingredients? How did they use them? Were there women around the world who had these natural heirlooms that they’d pass on to women from one generation to another?

That there was a chance that it was not just me, but more women like me who craved these answers.

My curiosity to find the answers to these questions drove me to explore the box of Kesar that my Grandmom had gifted me. And so my journey to create something new begun.

Two years later in 2017 September, Global Beauty Secrets was born in Mumbai, India.

Today, I envision women around the world joining us in this endeavour.


Brand Ethos

Brand Vision : 

We believe that the journey to becoming beautiful should be beautiful too.

Brand Philosophy :

To instil the care in personal care.

Brand Pillars :

Taking inspiration from the beauty and diversity of the global culturesaround us

Natural Heirlooms gifted by Mother Nature

The effectiveness of science dedicated research and study of natural extracts to create the best and safest of the products

Borrowing the Wisdom of the soul from women who believe in nurturing and personal care

Brand Values :

We want to communicate the transparency of our vision, honesty towards curating it with love and gratitude. Pouring inclusivity and acceptability of the various cultures, ideas, beliefs and values around the world and include them to bring that passion to a better personal care.

We believe in honesty towards curating this promise with love and gratitude, honesty not only towards consumers but also towards our stakeholders.

We are pouring inclusivity and acceptability of the various cultures, ideas, beliefs and values around the world into our creations. We are curating them to bring this passion to a better personal care experience.

We have love towards what we create as this ensures the truth in what we do and we are not afraid to accept it. Gratitude towards brand contributors. To always uphold those who helped us where we have reached.

We have the willingness to learn from our mistakes, to accept them, to improvise and evolve as a brand.

In this world where most of the brands are worried about business we are fascinated towards the journey to self-sustain and recycle all that we can.

With this vison we want to enable and empower those we can with what we do and throw light on women who have worked tirelessly towards crafting timeless beauty traditions. While we work lovingly towards creating this brand, we also extend the compassion and empathy towards our ecosystem and refuse to test on animals.

Brand Initiative :

We at Global Beauty Secrets have been doing numerous activities to empower women. For instance, we are associated with ‘DIVYA PRABHA’ – an orphanage for girls in distress. We conducted vocational training classes under ‘The Lioness Program’ at Thane, India.  We intended to boost the morale of these distressed girls by celebrating a Rakhi and Candle making exercise followed by self-defence training from a professional trainer.

By conducting such activities, we wanted to boost their morale to bring out their creative skills for value creation. We are associated with the ‘Maratha Life Foundation’ and contribute to monthly groceries and supplies to help the old and needy.